New Build Shutters

Why is it that New Homes Builders don’t offer their buyers Plantation Shutters as an upgrade option?

From over a decade’s experience within the Shutter industry, we know that one of the first big-ticket purchases made by owners of new homes are plantation shutters.

We also know that many more would do so if their finances allowed the outlay.

Perhaps Developers feel that shutters are just too much trouble, with long lead times, not part of their core business.

What if there was a white label service that could do it all for them within four weeks…?

We know we don’t have to spell out the benefits of a Plantation Shutter upgrade option, but we’re going to anyway, this is what ChatGPT thinks:

Offering plantation shutters as an upgrade option provides several strategic and financial benefits to new home builders. Here’s a breakdown of the key advantages:

1. Increases Profit Margins

  • High perceived value: Plantation shutters have a luxury appeal, allowing builders to mark up the cost while maintaining good margins.

  • Low installation complexity: Installation is straightforward compared to other structural upgrades, minimizing labor costs.

2. Enhances Home Aesthetic and Appeal

  • Model home advantage: Including shutters in model homes boosts perceived quality and helps homes show better.

  • Uniform look: They provide a cohesive and finished appearance that appeals to design-conscious buyers.

3. Differentiates the Builder’s Offer

  • Competitive edge: Offering plantation shutters distinguishes the builder from competitors who may offer only basic blinds or no window treatments.

  • Customisation appeal: Buyers value personalisation—adding shutters as an option makes the package feel more upscale and tailored.

4. Streamlines Buyer Experience

  • Turnkey move-in: Buyers appreciate the convenience of not having to coordinate window coverings post-move-in.

  • Financing advantage: Buyers can roll the cost of shutters into their mortgage, avoiding out-of-pocket expenses later.

5. Adds Long-Term Value to the Home

  • Durability and longevity: Shutters last longer than standard window treatments, which can be a selling point.

  • Energy efficiency: They help insulate windows, potentially lowering energy bills—another selling benefit.

6. Supports Premium Branding

  • Upscale association: Plantation shutters are associated with high-end finishes, reinforcing a premium builder image.

  • Reputation boost: Satisfied buyers may perceive the home as higher quality, leading to better reviews and referrals.

7. Operational Efficiency

  • Vendor partnerships: Builders can partner with shutter manufacturers or installers to streamline ordering, production, and installation.

  • Standardisation: Offering set styles/colors simplifies the upgrade process while still providing choice